The public relations writing exercise book / (Record no. 3773)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01582nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4876621 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190819175452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 920511s1992 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 92158382 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534522912 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | ZET-Ke |
| Modifying agency | ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM263 |
| Item number | .C26 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Carrell, Bob. |
| 245 14 - TITLE STATEMENT | |
| Title | The public relations writing exercise book / |
| Statement of responsibility, etc | Bob J. Carrell, Doug A. Newsom. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Belmont, Calif : |
| Name of publisher, distributor, etc | Wadsworth Pub. Co., |
| Date of publication, distribution, etc | c1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 144 p. : |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | To be used with the 3rd ed. of Public relations writing / Doug Newsom, Bob Carrell. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | GenEcon, inc. -- National association of trauma specialists -- National child-care centers -- Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Persuasion -- Research for the public relations writer -- Writing for clarity and interest -- Simplifying the complex -- Grammar, spelling, punctuation -- Memos and letters, reports and proposals -- Backgrounders and position papers -- News releases for print media -- News for broadcasting -- Features for print and broadcasting -- Writing advertising copy -- Crisis communication -- Newsletters -- Brochures and web pages -- Employee/ association/ trade magazines and presentations -- Annual, employee and public interest reports -- Media kits -- Campaign writing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology). |
| 9 (RLIN) | 2550 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug. |
| Title of a work | Public relations writing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HM263 |
| Call number suffix | .C26 1992 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 17/05/2016 | 6196 | HM 263 .C26 1998 | Z007699 | 05/01/2024 | C.2 | 17/05/2016 | Books |