The public relations writing exercise book / Bob J. Carrell, Doug A. Newsom.

To be used with the 3rd ed. of Public relations writing / Doug Newsom, Bob Carrell.

GenEcon, inc. -- National association of trauma specialists -- National child-care centers -- Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Persuasion -- Research for the public relations writer -- Writing for clarity and interest -- Simplifying the complex -- Grammar, spelling, punctuation -- Memos and letters, reports and proposals -- Backgrounders and position papers -- News releases for print media -- News for broadcasting -- Features for print and broadcasting -- Writing advertising copy -- Crisis communication -- Newsletters -- Brochures and web pages -- Employee/ association/ trade magazines and presentations -- Annual, employee and public interest reports -- Media kits -- Campaign writing.