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Business marketing management : (Record no. 3878)

MARC details
000 -LEADER
fixed length control field 01025cam a22002654a 4500
001 - CONTROL NUMBER
control field 14320156
003 - CONTROL NUMBER IDENTIFIER
control field ZET-ke
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190814151508.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060329s2007 ohua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006924824
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324361049
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ZET-Ke
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .H87 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hutt, Michael D.
245 10 - TITLE STATEMENT
Title Business marketing management :
Remainder of title B2B /
Statement of responsibility, etc Michael D. Hutt, Thomas W. Speh.
250 ## - EDITION STATEMENT
Edition statement 9e [ed.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, OH :
Name of publisher, distributor, etc Thomson South-Western,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 658 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The environment of business marketing -- Managing relationships in business marketing --Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Speh, Thomas W.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="l">l</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Call number prefix HF5415.13
Call number suffix .H87 2007
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Zetech Library - TRC Zetech Library - TRC General Stacks 20/05/2016 6379 3 HF 5415.13 .H87 2007 Z007825 04/01/2024 15/06/2023 C.2 20/05/2016 Books