Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
Material type: TextPublication details: Mason, OH : Thomson South-Western, 2007.Edition: 9e [ed.]Description: xxx, 658 p. : ill. ; 26 cmISBN:- 9780324361049
- HF5415.13 .H87 2007
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.13 .H87 2007 (Browse shelf(Opens below)) | C.2 | Available | Z007825 |
Includes bibliographical references and indexes.
The environment of business marketing -- Managing relationships in business marketing --Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance.
There are no comments on this title.