Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2004.Edition: 4th edDescription: xl, 596 p. : col. ill. ; 28 cmISBN:- 0072539097 (alk. paper)
- 007286057X (alk. paper)
- 0071214305 (International ed.)
- HF5415.1 .B4155 2004
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Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) | C6 | Available | Z000289 | ||
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Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) | C9 | Available | Z000290 | ||
Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415.1 .B4155 2007 (Browse shelf(Opens below)) | C3 | Available | Z000295 | ||
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Books | Zetech Library - Pioneer Reference | Non-fiction | HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) | C2 | Available | Z000296 | ||
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HF 5415 .K636 2010 Principles of marketing / | HF5415 .L4 2012 The business of marketing / | HF 5415.1 .B4155 2004 Marketing : principles & perspectives / | HF 5415.1 .B4155 2007 Marketing : principles & perspectives / | HF 5415.1 .B4155 2007 Marketing : principles & perspectives / | HF 5415.1 .B4155 2007 Marketing : principles & perspectives / | HF5415.13 .A23 2008 Strategic market management / |
Includes bibliographical references and indexes.
Part one: marketing in a dynamic environment -- Part two: buying a behavior : Part three: marketing research and marketing market segmentation -- Part four: product service concepts and strategies --Part five: pricing concepts and strategies -- Part six: marketing channels and logistics -- Part seven : integrated marketing communications.
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