Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy.
Material type: Continuing resourcePublication details: New York : McGrawhill ; 2005.Edition: 2005-2006 edDescription: vii, 204p. : ill. ; 26 cmISBN:- 0072864710
- 1099-5579
- HF5415.13 .M69 2005
Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
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Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415.13 .M69 2005 (Browse shelf(Opens below)) | C1 | Available | Study guide | Z000379 | ||
Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415.13 .M69 2005 (Browse shelf(Opens below)) | C2 | Available | Study guide | Z000378 | ||
Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415.13 .M69 2005 (Browse shelf(Opens below)) | C3 | Available | Study guide | Z000377 |
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HF 5415.13 .M369 2005 Basic marketing : | HF 5415.13 .M69 2005 Applications in basic marketing : | HF 5415.13 .M69 2005 Applications in basic marketing : | HF 5415.13 .M69 2005 Applications in basic marketing : | HF 5415. 13 .P387 2004 Marketing management : | HF 5415. 13 .P387 2004 Marketing management : | HF 5415.13 .S24 2009 Marketing simplified / |
Includes bibliographical references.
Marketing value to consumers, firms, and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Ethical marketing in a consumer oriented world : Appraisal and challenges.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
Earlier selection Decision based on 1990
Title from title page.
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