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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 3rd edDescription: xxix, 683 p. : ill., charts ; 26 cmISBN: - 0072865784 (alk. paper)
- HF5415 .D92 2006
Contents:
Part one: business markets and business marketing -- Part two: foundations for creating value -- Part three: business marketing programming -- Part four: managing programs and customers.
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Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415 .D92 2006 (Browse shelf(Opens below)) | Available | Z001313 |
Browsing Zetech Library - Pioneer shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| HF5415.A72011 Marketing : an introduction / | HF5415.A72011 Marketing : an introduction / | HF5415.A72011 Marketing : an introduction / | HF 5415 .D92 2006 Business marketing : | HF5415 .H8 2012 Marketing / | HF5415 .H8 2012 Marketing / | HF5415 .H8 2012 Marketing / |
Includes bibliographical references (p. 652-660) and index.
Part one: business markets and business marketing -- Part two: foundations for creating value -- Part three: business marketing programming -- Part four: managing programs and customers.
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