Power sales words : how to write it, say it, and sell it with sizzle / Vicky Oliver.

Includes index.

How to use this book -- Introduction: The fear factor (or copywriting 101 for anyone who has to write almost anything) -- Section I: keep it simple -- Section II: make it provocative -- Section III: nix the bells and whistles -- Section IV: closing arguments -- Section V: choose your words wisely -- Section VI: product attributes -- Section VII: conclusion: edit, edit, revise, and tweak -- Section VIII: how I wrote the appendix -- Appendix A: synonym finder -- Appendix B: one list my seventh grade English teacher asked me to include -- Appendix C: three essays for writers -- Resources.