Consumer behaviour / Leon G. Schiffman and Leslie Lazar Kanuk.
Material type: TextPublication details: New Jersey: Prentice Hall, 2007Edition: 9th edDescription: 581p.: ill.; 22cmISBN:- 8177589997
- HF5415 .S37 2007
Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
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Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415.32 .S37 2007 (Browse shelf(Opens below)) | C2 | Available | Low price edition | Z000857 |
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HF5415.2 .Z54 2010 Exploring marketing research / | HF5415.2 .Z54 2010 Exploring marketing research / | HF5415.2 .Z54 2010 Exploring marketing research / | HF 5415.32 .S37 2007 Consumer behaviour / | HF5415.33.E85 S65 2011 Consumer behaviour : | HF5415.33.E85 S65 2011 Consumer behaviour : | HF5415.33.E85 S65 2011 Consumer behaviour : |
Includes Index
Part one: introduction -- Part two: the consumer as an individual -- Part three -- consumers in their social and cultural settings -- Part four: the consumers decision - making process 500.
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