Effective tourism sector marketing/ Roger Doswell.
Material type:
TextPublication details: England: The Institute of Commercial Management, 2004Description: viii, 192 p.: ill.; 23 cmISBN: - 9781903260043
- G 155 .D6 2004
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Zetech Library - Mang'u General Stacks | Non-fiction | G 155 .D6 2004 (Browse shelf(Opens below)) | Available | Z008360 | |||
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Zetech Library - Pioneer General Stacks | Non-fiction | G 155 .D6 2004 (Browse shelf(Opens below)) | C1 | Not For Loan | Z002651 |
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No cover image available No cover image available | ||
| G155 .A1 G86 2002 Tourism planning : basics, concepts, cases / | G 155 .A1H647 2004 Marketing for tourism / | G 155 .A1H647 2004 Marketing for tourism / | G 155 .D6 2004 Effective tourism sector marketing/ | G155.7 .I58 2005 An international handbook of tourism education | G420 .D84 2013 Measurement and evaluation in psychology and education / | GA 110 .E8 1994 Map projections : |
Tourism -- What does marketing mean? -- Segmenting the market -- The tourism product -- Caring for visitors -- Images and brands -- Pricing strategy and yield management -- Meeting change -- Researching the market -- Positioning and strategy -- Mixing marketing mixes -- Managing marketing -- Printed material -- Advertising and direct mail -- Public relations -- Travel writing -- Travel trade exhibitions -- Sales -- The internet -- Web sites -- Travel trade liaison -- Improvement programmes -- The marketing plan part I -- The marketing part II.
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