Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780199565214 (pbk.)
- 019956521X
- HF5415.15 .E43 2011
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.15 .E43 2011 (Browse shelf(Opens below)) | C3 | Available | Z003208 | ||
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.15 .E43 2011 (Browse shelf(Opens below)) | C4 | Available | Z003210 | ||
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Zetech Library - TRC Reference | Non-fiction | HF5415.15 .E43 2011 (Browse shelf(Opens below)) | C1 | Not For Loan | Z003206 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.15 .E43 2011 (Browse shelf(Opens below)) | C2 | Available | Z003207 |
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HF5415.13.S874 2006 Marketing planning guide / | HF5415.135 .K47 1993 Strategic marketing problems : | HF5415.15 .B353 2007 Product strategy and management / | HF5415.15 .E43 2011 Strategic brand management / | HF 5415.153 .C72 2006 New products management / | HF 5415.153 .C72 2006 New products management / | HF 5415.153 .C72 2006 New products management / |
Includes bibliographical references (p. 283-284) and index.
Understanding the social psychology of brands -- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Brand equity -- Building brands through marketing communication -- Measuring brand performance and equity -- Brand strategies 1- Symbolic brands -- Brand strategies 2-Low involvement brands -- Brands, innovation, and high technology -- Brand stretching and retrenching -- Managing corporate reputation.
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