Principles of marketing / Philip Kotler and Gary Armstrong.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2014.Edition: 14th Global edDescription: 636p. (various paging): ill. (chiefly col.) ; 28 cmISBN:- 9780273779827
- HF5415 .K6314 2013
Contents:
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5415 .K6314 2013 (Browse shelf(Opens below)) | C1 | Available | Z003398 | ||
Books | Zetech Library - TRC Reference | Non-fiction | HF5415 .K6314 2013 (Browse shelf(Opens below)) | C1 | Not For Loan | Z003395 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .K6314 2013 (Browse shelf(Opens below)) | C2 | Available | Z003396 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .K6314 2013 (Browse shelf(Opens below)) | C3 | Lost Checked out | 13/04/2016 | 03397 |
Browsing Zetech Library - TRC shelves, Shelving location: Reference, Collection: Non-fiction Close shelf browser (Hides shelf browser)
No cover image available No cover image available No cover image available | No cover image available No cover image available No cover image available | |||||||
HF 5341 .A6 1994 Modern business administration / | HF5415 .A7 2012 Marketing : | HF 5415.B4 2006 Principles and practice of marketing / | HF5415 .K6314 2013 Principles of marketing / | HF5415.12.A37K5 1988 Fundametals of marketing : an African perspective / | HF5415.123.M8 2011 Marketing communication and public relations: | HF5415.123.S65 2011 Marketing communications : integrating offline and online with social media / |
Includes Index
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
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