Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
Material type: TextPublication details: Philadelphia, PA : Kogan Page, 2011.Edition: 5th edDescription: xviii, 483 p. ; 25 cmISBN:- 9780749461935
- 0749461934
- 9780749461942
- 0749461942
- HF5415.123 .S65 2011
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC Reference | Non-fiction | HF5415.123.S65 2011 (Browse shelf(Opens below)) | C1 | Not For Loan | Z003417 |
Browsing Zetech Library - TRC shelves, Shelving location: Reference, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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HF5415 .K6314 2013 Principles of marketing / | HF5415.12.A37K5 1988 Fundametals of marketing : an African perspective / | HF5415.123.M8 2011 Marketing communication and public relations: | HF5415.123.S65 2011 Marketing communications : integrating offline and online with social media / | HF5415.129 .D46 2011 Distribution channels : | HF 5415.13 .C533 2010 Supply chain management : | HF5415.13 .M35224 2013 Marketing management / |
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
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