International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.
Material type: TextPublication details: Thousand Oaks : SAGE Publications, c2007.Description: xiii, 304 p. : ill., map ; 23 cmISBN:- 1412914140 (cloth)
- 9781412914147 (cloth)
- 1412914159 (pbk.)
- 9781412914154 (pbk.)
- HM1221 .C87 2007
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - Mang'u General Stacks | Non-fiction | HM1221 .C87 2007 (Browse shelf(Opens below)) | C2 | Available | Z003455 | ||
Books | Zetech Library - TRC Reference | Non-fiction | HM1221 .C87 2007 (Browse shelf(Opens below)) | C1 | Not For Loan | Z003454 |
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HM1206.E967 2005 Communicating in the 21st century / | HM1206.O74 2002 Media and society : an introduction. | HM1206 .T9 2005 Communication : a foundation course / | HM1221 .C87 2007 International public relations : negotiating culture, identity, and power / | HN 49 .C6 G48 2011 The short guide to community development / | HN 49 .C6 H66 1999 Training for transformation : | HN 49 .C6 H66 1999 Training for transformation : |
Includes bibliographical references (p. 265-281) and index.
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
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