Managing small business: an entrepreneurial emphasis / J. William Petty...[et.al.]
Material type: TextPublication details: Australia : South-Western Cengage Learning, c2012.Edition: 16th edDescription: xxiii, 817 p. : col. ill. ; 28 cmISBN:- 9781111821173
- HD62.7 .P4 2012
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HD62.7 .L66 2006 Small business management : | HD62.7.L66 2008 Small business management : launching & growing entrepreneurial ventures / | HD62.7 .P4 2012 Managing small business: an entrepreneurial emphasis / | HD62.7 .P4 2012 Managing small business: an entrepreneurial emphasis / | HD62.7 .P4 2012 Managing small business: an entrepreneurial emphasis / | HD62.7 .P4 2012 Managing small business: an entrepreneurial emphasis / | HD62.7 .P4 2012 Managing small business: an entrepreneurial emphasis / |
Includes bibliographical references and index.
Entrepreneurship: a world of opportunity -- Starting from scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Marketing growth in the small business.
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