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International marketing / Philip R. Cateora.

By: Material type: TextTextPublication details: Boston. : McGraw Hill, 2002.Edition: 11th edDescription: xiv,693 p. : ill. ; 25 cmISBN:
  • 0256036403
Subject(s): LOC classification:
  • HF1416 .C375 2002
Contents:
The scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 1416 .C375 2002 (Browse shelf(Opens below)) C.1 Available Z005073
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 1416 .C375 2002 (Browse shelf(Opens below)) C.2 Available Z005072
Books Books Zetech Library - TRC General Stacks Non-fiction HF 1416 .C375 2002 (Browse shelf(Opens below)) C.5 Available Z007249
Books Books Zetech Library - TRC General Stacks Non-fiction HF 1416 .C375 2002 (Browse shelf(Opens below)) C.3 Not For Loan Z005071
Books Books Zetech Library - TRC General Stacks Non-fiction HF 1416 .C375 2002 (Browse shelf(Opens below)) C.4 Available Z005074
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF1413.5 .M85 2022 The Economic Weapon : The Rise of Sanctions as a Tool of Modern War / HF1416.B72 1995 International marketing strategy / HF 1416 .C375 2002 International marketing / HF 1416 .C375 2002 International marketing / HF 1416 .C375 2002 International marketing / HF1416 .C375 2009 International marketing / HF1416 .C375 2009 International marketing /

Includes bibliographical references (Bibliography: p. 801-805) and index.

The scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material.

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