Marketing : an introduction / Gary Armstrong,
Material type:
TextPublication details: Boston: Pearson; c2011.Edition: 10th edDescription: 644 p. : ill. (some col.) ; 29 cmISBN: - 100273750011
- 9780273750017
- HF5415 .A7 2011
Contents:
Part one: defining marketing and the marketing process -- Part two: understanding the market place and the consumers -- Part three: designing a customer-driven strategy and mix -- Part four: extending marketing.
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.A72011 (Browse shelf(Opens below)) | C.8 | Available | Z004863 | ||
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.A72011 (Browse shelf(Opens below)) | C.9 | Available | Z004858 | ||
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Zetech Library - Pioneer Reference | Reference | HF5415.A72011 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z004856 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415.A72011 (Browse shelf(Opens below)) | C.2 | Available | Z004859 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415.A72011 (Browse shelf(Opens below)) | C.3 | Available | Z004861 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415.A72011 (Browse shelf(Opens below)) | C.7 | Available | Z004864 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415.A72011 (Browse shelf(Opens below)) | C.10 | Available | Z004857 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF 5415 .A76 2012 (Browse shelf(Opens below)) | C.10 | Available | Z007597 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.A72011 (Browse shelf(Opens below)) | C.4 | Available | Z004862 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.A72011 (Browse shelf(Opens below)) | C.5 | Available | Z004860 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.A72011 (Browse shelf(Opens below)) | C.6 | Available | Z004865 |
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| HF5389 .M37 2012 Global business etiquette : a guide to international communication and customs / | HF5415 .A7 2009 Marketing : | HF5415.A72011 Marketing : an introduction / | HF5415.A72011 Marketing : an introduction / | HF 5415.B4 2006 Principles and practice of marketing / | HF5415 .B6336 2013 Essentials of marketing / | HF5415 .H8 2012 Marketing / |
Includes bibliographical references and index.
Part one: defining marketing and the marketing process -- Part two: understanding the market place and the consumers -- Part three: designing a customer-driven strategy and mix -- Part four: extending marketing.
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