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Marketing research / asia pacific edition : [by]William G. Zikmund...[et.al.]
Material type:
TextPublication details: Australia : Cengage learning , c2007.Edition: 10thDescription: xxvii, 569 p. : ill, ; 24 cmISBN: - 9780170127349
- 0170127346
- HF5415.2 .Z54 2010
Contents:
Introduction to the research process -- Defining the problem -- Planning the research design -- Planning the sample -- Collecting the data -- Analyzing the data -- Formulating conclusions and writing the final report.
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.2.Z54 2007 (Browse shelf(Opens below)) | C.6 | Available | Z006018 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415.2.Z54 2007 (Browse shelf(Opens below)) | C.3 | Available | Z004909 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415.2.Z54 2007 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z004911 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.2.Z54 2007 (Browse shelf(Opens below)) | C.1 | Available | Z005928 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.2.Z54 2007 (Browse shelf(Opens below)) | C.4 | Available | Z005844 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.2.Z54 2007 (Browse shelf(Opens below)) | C.2 | Available | Z004910 |
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| HF 5415.153 .C72 2006 New products management / | HF5415.2.B65 2004 Marketing Research: | HF 5415.2 .B779 2002 Marketing research : | HF5415.2.Z54 2007 Marketing research / | HF5415.2.Z54 2007 Marketing research / | HF5415.2 .Z54 2010 Exploring marketing research / | HF5415.2 .Z54 2010 Exploring marketing research / |
Includes index.
Introduction to the research process -- Defining the problem -- Planning the research design -- Planning the sample -- Collecting the data -- Analyzing the data -- Formulating conclusions and writing the final report.
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