International marketing / Cateora, Philip R...[et.al].
Material type: TextPublication details: Boston. : McGraw Hill, 2009.Edition: 14th edDescription: xxxi,711 p. : ill. ; 25 cmISBN:- 9780071288385
- HF1416 .C375 2009
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HF1359 .S75 2007 Making globalization work / | HF1411 .P84 2016 International economics / | HF1411 .S239 2004 International economics / | HF1416 .C375 2009 International marketing / | HF1416.C375 2009 International marketing / | HF1416 .C375 2009 International marketing / | HF1416.C375 2012 International marketing / |
Includes index.
The scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material.
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