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International marketing / Cateora, Philip R...[et.al].
Material type:
TextPublication details: Boston. : McGraw Hill, 2009.Edition: 14th edDescription: xxxi,711 p. : ill. ; 25 cmISBN: - 9780071288385
- HF1416 .C375 2009
Contents:
The scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material.
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Zetech Library - Mang'u General Stacks | Non-fiction | HF1416 .C375 2009 (Browse shelf(Opens below)) | C.9 | Available | Z007175 | ||
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Zetech Library - Mang'u General Stacks | Non-fiction | HF1416 .C375 2009 (Browse shelf(Opens below)) | C.8 | Available | Z005890 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF1416 .C375 2009 (Browse shelf(Opens below)) | C.2 | Available | Z004490 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF1416 .C375 2009 (Browse shelf(Opens below)) | C7 | Available | Z005662 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF1416 .C375 2009 (Browse shelf(Opens below)) | C.5 | Available | Z005081 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF1416 .C375 2009 (Browse shelf(Opens below)) | C.6 | Available | Z005141 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF1416 .C375 2009 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z004491 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF1416 .C375 2009 (Browse shelf(Opens below)) | C.3 | Not For Loan | Z004488 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF1416 .C375 2009 (Browse shelf(Opens below)) | C.4 | Available | Z004489 |
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| HF1411 .S239 2004 International economics / | HF1416 .C375 2009 International marketing / | HF1416.C375 2009 International marketing / | HF1416 .C375 2009 International marketing / | HF1416.C375 2012 International marketing / | HF1416 .J43 2004 Global marketing strategies / | HF1416 .M84 1999 International Marketing : |
Includes index.
The scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material.
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