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Reaching audiences : a guide to media writing / Jan Johnson Yopp,

By: Contributor(s): Material type: TextTextPublication details: Boston : Allyn and Bacon, c2003.Edition: 3rd edDescription: xiv, 383 p. : ill. ; 23 cmISBN:
  • 0205359221
  • 9780205359226
Subject(s): DDC classification:
  • 808/.066302 21
LOC classification:
  • P96.A86 M38 2003
Contents:
Writing for today's audiences -- Tools for writers spelling, grammar, style and math -- Guidelines for good writing -- Getting to the point -- Beyond the lead writing the message -- Recognising bias and stereotypes -- Research and observation -- Legal and ethical issues -- Interviewing quotes and attribution -- Electronic media -- Public relations writing -- Advertising -- The abused words list -- Keys to grammar and style quizzes -- Key to math test.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC Reference Non-fiction P96.Y67 2003 (Browse shelf(Opens below)) C.1 Not For Loan Z005293
Browsing Zetech Library - TRC shelves, Shelving location: Reference, Collection: Non-fiction Close shelf browser (Hides shelf browser)
P96 .M35 2000 The language of magazines / P96.R44 2003 Media and Audiences : New Perspectives / P96.T42 .M35 2001 The language of new media / P96.Y67 2003 Reaching audiences : PC2112 .O94 2003 French in three months / PC2112 .O94 2003 French in three months / PC2112 .O94 2003 French in three months /

includes index

Writing for today's audiences -- Tools for writers spelling, grammar, style and math -- Guidelines for good writing -- Getting to the point -- Beyond the lead writing the message -- Recognising bias and stereotypes -- Research and observation -- Legal and ethical issues -- Interviewing quotes and attribution -- Electronic media -- Public relations writing -- Advertising -- The abused words list -- Keys to grammar and style quizzes -- Key to math test.

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