Reaching audiences : a guide to media writing / Jan Johnson Yopp,
Material type: TextPublication details: Boston : Allyn and Bacon, c2003.Edition: 3rd edDescription: xiv, 383 p. : ill. ; 23 cmISBN:- 0205359221
- 9780205359226
- 808/.066302 21
- P96.A86 M38 2003
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC Reference | Non-fiction | P96.Y67 2003 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z005293 |
Browsing Zetech Library - TRC shelves, Shelving location: Reference, Collection: Non-fiction Close shelf browser (Hides shelf browser)
P96 .M35 2000 The language of magazines / | P96.R44 2003 Media and Audiences : New Perspectives / | P96.T42 .M35 2001 The language of new media / | P96.Y67 2003 Reaching audiences : | PC2112 .O94 2003 French in three months / | PC2112 .O94 2003 French in three months / | PC2112 .O94 2003 French in three months / |
includes index
Writing for today's audiences -- Tools for writers spelling, grammar, style and math -- Guidelines for good writing -- Getting to the point -- Beyond the lead writing the message -- Recognising bias and stereotypes -- Research and observation -- Legal and ethical issues -- Interviewing quotes and attribution -- Electronic media -- Public relations writing -- Advertising -- The abused words list -- Keys to grammar and style quizzes -- Key to math test.
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