Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.
Material type: TextPublication details: Boston : Focal Press/Elsevier, c2010.Description: xiv, 417 p. : ill. ; 24 cmISBN:- 9780240810201 (pbk. : alk. paper)
- 0240810201 (pbk. : alk. paper)
- P96.M34 .V36 2010
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC Reference | Non-fiction | P96.M34V36 2010 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z005240 |
Browsing Zetech Library - TRC shelves, Shelving location: Reference, Collection: Non-fiction Close shelf browser (Hides shelf browser)
P 92 .K46 M34 2010 Mass media in Kenya : | P94 .D39 2006 Media Communication Ethics / | P 94 .M36 2008 Media ethics : issues and cases / | P96.M34V36 2010 Managing electronic media : making, marketing, and moving digital content / | P96 .M35 2000 The language of magazines / | P96.R44 2003 Media and Audiences : New Perspectives / | P96.T42 .M35 2001 The language of new media / |
Includes bibliographical references and index.
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
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