Media/impact : an introduction to mass media / Shirley Biagi.
Material type: TextPublication details: [Southbank, Vic.], Australia : Thomson Wadsworth ; Belmont, CA, USA : Thomas Higher Education, c2007.Edition: 8th edDescription: xxxii, 396 p. : ill. (some col.) ; 28 cmISBN:- 9780495050261
- 0495050261
- P90 .B489 2007
Contents:
The mass media industries -- Selling the message -- Changing messages.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC Reference | Non-fiction | P90.B489 2007 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z005278 |
Browsing Zetech Library - TRC shelves, Shelving location: Reference, Collection: Non-fiction Close shelf browser (Hides shelf browser)
NC1000 .R47 2003 Design for communication : | P87.5.W38 2003 Dictionary of media and communication studies / | P90 .B285 2006 Mass communication theory : foundations, ferment, and future / | P90.B489 2007 Media/impact : an introduction to mass media / | P90.B6764 2003 The media student's book / | P90 .B6764 2010 The media student's book / | P90.D485 1991 Human communication : the basic course / |
Includes bibliographical references (p. 373-382) and index.
The mass media industries -- Selling the message -- Changing messages.
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