Marketing : an introduction / Gary Armstrong & Philip Kotler.
Material type: TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2009.Edition: 9th edDescription: xxxiii, 502, [118] p. : col. ill. ; 28 cmISBN:- 9780136021131
- HF5415 .K625 2009
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC Fiction | Non-fiction | HF5415 .K625 2009 (Browse shelf(Opens below)) | C.1 | Available | Z005652 |
Browsing Zetech Library - TRC shelves, Shelving location: Fiction, Collection: Non-fiction Close shelf browser (Hides shelf browser)
FIC PS3568.O243 A84 2006 Angels fall / | HF 5415 .B88 2001 Student Learning Guide and Workbook : | HF5415 .K625 2009 Marketing : an introduction / | HF5667.H6 1982 auditing: | HV6432 .N38 2003 Countering agricultural bioterrorism / | LC57.5 .T6 1999 The Global education industry : |
Includes bibliographical references (p. R1-R23)
and indexes.
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing.
There are no comments on this title.