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Market opportunity analysis : text and cases / Robert E. Stevens ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: New York : Best Business Books, c2006.Description: xi, 263 p. : ill. ; 22 cmISBN:
  • 9780789024190
Subject(s):
LOC classification:
  • HF5415.2 .M326 2006
Contents:
Assessing business opportunities: An overview -- Strategic management and planning -- Market demand analysis -- Competitive analysis -- Revenue and cost analysis -- Profitability analysis -- Feasibility analysis: Summary and action plan.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.2.M326 2006 (Browse shelf(Opens below)) C1 Available Z005664
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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HF5415.2 .H3 2010 Essentials of marketing research / HF 5415.2 .M29 1996 Marketing Research : HF 5415.2 .M29 1996 Marketing Research : HF5415.2.M326 2006 Market opportunity analysis : HF5415.2 .M35585 2006 The marketing research guide / HF5415.2 .M393 2005 Sales forecasting management : HF5415.2.T83 1980 Marketing research :

Includes bibliographical references (p. 259) and
index.

Assessing business opportunities: An overview -- Strategic management and planning -- Market demand analysis -- Competitive analysis -- Revenue and cost analysis -- Profitability analysis -- Feasibility analysis: Summary and action plan.

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