Market opportunity analysis : text and cases / Robert E. Stevens ... [et al.].
Material type: TextPublication details: New York : Best Business Books, c2006.Description: xi, 263 p. : ill. ; 22 cmISBN:- 9780789024190
- HF5415.2 .M326 2006
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.2.M326 2006 (Browse shelf(Opens below)) | C1 | Available | Z005664 |
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HF5415.2 .H3 2010 Essentials of marketing research / | HF 5415.2 .M29 1996 Marketing Research : | HF 5415.2 .M29 1996 Marketing Research : | HF5415.2.M326 2006 Market opportunity analysis : | HF5415.2 .M35585 2006 The marketing research guide / | HF5415.2 .M393 2005 Sales forecasting management : | HF5415.2.T83 1980 Marketing research : |
Includes bibliographical references (p. 259) and
index.
Assessing business opportunities: An overview -- Strategic management and planning -- Market demand analysis -- Competitive analysis -- Revenue and cost analysis -- Profitability analysis -- Feasibility analysis: Summary and action plan.
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