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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
Material type:
TextSeries: Wadsworth series in mass communication and journalismPublication details: Belmont, CA : Thomson, Wadsworth, c2006.Edition: 8th edDescription: xii, 468 p. : ill. ; 24 cmISBN: - 0534647189
- 302.23072 22
- P91.3 .W47 2006
Contents:
The research process -- Research approaches -- Data analysis -- Research applications.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - TRC General Stacks | Non-fiction | P91.3 .W47 2006 (Browse shelf(Opens below)) | C.2 | Available | Z006912 | ||
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Zetech Library - TRC General Stacks | Non-fiction | P91.3 .W47 2006 (Browse shelf(Opens below)) | C.1 | Available | Z005598 |
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| P91.25 .O89 1997 The media studies reader / | P91.25 .O89 1997 The media studies reader / | P91.3 R38 2008 Introduction to communication research / | P91.3 .W47 2006 Mass media research : an introduction / | P91.3 .W47 2006 Mass media research : an introduction / | P91.3 .W56 2014 Mass media research: an introduction / | P91.3 .W7 2011 Communication: a critical/cultural introduction / |
Includes bibliographical references and indexes.
The research process -- Research approaches -- Data analysis -- Research applications.
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