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Consumers / Eric Arnould, Linda Price, George Zinkhan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmISBN: - 0072537140 (alk. paper)
- 0071214267 (international : alk. paper)
- HF5415.32 .A76 2004
Contents:
An overview of consumer behavior -- Marketing decisions and consumer behavior -- Consumers as interpreters -- Consumers in social context -- Consumer action.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - TRC General Stacks | HF5415.32 .A76 2004 (Browse shelf(Opens below)) | C.1 | Available | Z005735 |
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| HF5415.2 .Z54 2010 Exploring marketing research / | HF5415.2 .Z54 2010 Exploring marketing research / | HF 5415.3 .B73 2018 Questionnaire desigh: How to plan, structure and write survey material for effective market research/ | HF5415.32 .A76 2004 Consumers / | HF5415.32 .S35 1987 Consumer behavior / | HF 5415.32 .S6 1996 Consumer behavior : | HF 5415.32 .S6 2009 Consumer behavior: |
Includes bibliographical references and indexes.
An overview of consumer behavior -- Marketing decisions and consumer behavior -- Consumers as interpreters -- Consumers in social context -- Consumer action.
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