Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By:

Belch, George E. (George Edward), 1951-

Contributor(s):

Belch, Michael A

Material type: Text

TextPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2007.Edition: 7th edDescription: xxvi, 820. : . ill. ; 29 cmISBN:

97800073101262
0073101265

Subject(s):

LOC classification:

HF5823 .B387 2007

Contents:

Introduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications program -- Monitoring, evaluation, and control -- Special topics and perspectives.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Zetech Library - TRC		HF5823.B387 2007 (Browse shelf(Opens below))		Available	Z007679
Books	Zetech Library - TRC		HF5823.B387 2007 (Browse shelf(Opens below))		Available	Z007681
Books	Zetech Library - TRC		HF5823.B387 2007 (Browse shelf(Opens below))		Available	Z007680
Books	Zetech Library - TRC General Stacks	Non-fiction	HF5823.B387 2007 (Browse shelf(Opens below))	2	Available	Z007957
Books	Zetech Library - TRC General Stacks	Non-fiction	HF5823.B387 2007 (Browse shelf(Opens below))	C.1	Available	Z005811

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