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Retail management : a strategic approach / Barry Berman, Joel R. Evans.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995.Edition: 6th edDescription: xxxii, 682, A1-A63, I1-121 p. : col. ill. ; 29 cm. + 1 computer diskISBN:
  • 0023086610
Subject(s): LOC classification:
  • HF5429 .B45 1995
Contents:
An overview of strategic retail management -- Situation analysis -- Targeting customers and gathering information -- Choosing a store location -- Managing a retail business -- Merchandise management and pricing -- Communicating with the customer -- Planning for the future.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5429.B45 1995 (Browse shelf(Opens below)) C1 Available Z005874
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5429 .A53 1993 Retailing : HF5429 .B45 1989 Retail management : HF 5429 .B45 1992 Retail management : HF5429.B45 1995 Retail management : HF5429 .C6 1996 Retail management / HF5429 .C695 2004 Retailing : HF5429 .L4826 1996 Essentials of retailing /

Includes indexes.

An overview of strategic retail management -- Situation analysis -- Targeting customers and gathering information -- Choosing a store location -- Managing a retail business -- Merchandise management and pricing -- Communicating with the customer -- Planning for the future.

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