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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1982.Edition: 1st edDescription: xvi, 412 p. : ill. ; 22 cmISBN:
  • 0070489203
Subject(s): LOC classification:
  • HF5415.13 .G84 1982
Contents:
The marketing management setting -- Situation analysis -- Marketing strategies and programs -- Coordination and control.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13.G84 1982 (Browse shelf(Opens below)) C.1 Available Z005931
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13 .B35 2020 Marketing / HF5415.13 .B4 2003 Services marketing : HF5415.13 .B4 2003 Services marketing : HF5415.13.G84 1982 Marketing management : HF5415.13 .H2713 1989 Industrial marketing management : HF 5415.13 .H43 1979 Marketing for Managers / HF 5415.13 .H64 2000 Marketing Best Prices /

Includes bibliographies and index.

The marketing management setting -- Situation analysis -- Marketing strategies and programs -- Coordination and control.

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