Marketing management : Philip Kotler .
Material type: TextPublication details: Singapore ; New York : Prentice Hall, c2006.Edition: 12th edDescription: xxxix, 120 p. : col. ill. ; 28 cmISBN:- 0131457578
- HF5415.13 .K64 2006
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HF 5415.13 .J4 2005 Cases in global marketing strategies / Jean-Pierre Jeannet. | HF 5415.13 .J4 2005 Cases in global marketing strategies / Jean-Pierre Jeannet. | HF 5415.13 .J4 2005 Cases in global marketing strategies / Jean-Pierre Jeannet. | HF5415.13.K64 2006 Marketing management : | HF5415.13 .K68 2000 Marketing Management / | HF5415.13 .L68 2016 Services marketing : | HF 5415.13 .M369 2005 Basic marketing : |
Includes biblioraphical references and indexes.
Understanding market management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
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