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Marketing : a practical approach / Peter Rix.

By: Material type: TextTextPublication details: Boston : McGraw Hill, 2004.Edition: 5th edDescription: xxvi, 558 p. : ill. ; 24 cmISBN:
  • 9780074712
Subject(s): LOC classification:
  • HF5415 .R5 2004
Contents:
The field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation, targeting and positioning -- Understanding the consumer market -- Understanding the business market -- The international market -- Product planning and development -- Product-management strategies -- Services marketing strategies -- Pricing strategies -- Distribution strategies -- Retailing and wholesaling -- The promotional program -- Strategic marketing -- Marketing implementation and evaluation -- Key indicators of marketing performance -- Marketing ethics -- Marketing on the internet.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415 .R5 2004 (Browse shelf(Opens below)) C.1 Available Z005962
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
No cover image available No cover image available No cover image available
HF 5415. P658 Marketing concepts and strategies / HF5415.P658 2010 Marketing / HF 5415 .P75 2012 Marketing Principles / HF5415 .R5 2004 Marketing : HF5415 .R5 2007 Marketing : HF5415 .R5 2007 Marketing : HF5415.R5 2011 Marketing :

Includes bibliographical references.

The field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation, targeting and positioning -- Understanding the consumer market -- Understanding the business market -- The international market -- Product planning and development -- Product-management strategies -- Services marketing strategies -- Pricing strategies -- Distribution strategies -- Retailing and wholesaling -- The promotional program -- Strategic marketing -- Marketing implementation and evaluation -- Key indicators of marketing performance -- Marketing ethics -- Marketing on the internet.

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