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Modern retailing : theory and practice / J. Barry Mason, Morris L. Mayer.

By: Contributor(s): Material type: TextTextPublication details: Homewood, IL : BPI/Irwin, c1993.Edition: 6th edDescription: xx, 793 p. : ill. ; 24 cmISBN:
  • 0256128995
Subject(s): LOC classification:
  • HF5429 .M328 1993
Contents:
Retailing structure and strategy -- Monitoring the environment -- Deciding how to compete: planning for customers and operations -- Implementing retail strategy: retail-mix decisions -- Epilogue.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5429.M328 1993 (Browse shelf(Opens below)) C.1 Available Z006043
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5429 .M326 1987 Cases and problems in contemporary retailing / HF5429 .M327 1994 Retailing / HF5429 .M327 1994 Retailing / HF5429.M328 1993 Modern retailing : HF5429.23 .M46 2004 The guide to franchising / HF 5437 .L97 2006 Purchasing and supply chain management / HF 5437 .L97 2006 Purchasing and supply chain management /

Includes bibliographical references.

Retailing structure and strategy -- Monitoring the environment -- Deciding how to compete: planning for customers and operations -- Implementing retail strategy: retail-mix decisions -- Epilogue.

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