Modern retailing : theory and practice / J. Barry Mason, Morris L. Mayer.
Material type: TextPublication details: Homewood, IL : BPI/Irwin, c1993.Edition: 6th edDescription: xx, 793 p. : ill. ; 24 cmISBN:- 0256128995
- HF5429 .M328 1993
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF5429.M328 1993 (Browse shelf(Opens below)) | C.1 | Available | Z006043 |
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HF 5429 .M326 1987 Cases and problems in contemporary retailing / | HF5429 .M327 1994 Retailing / | HF5429 .M327 1994 Retailing / | HF5429.M328 1993 Modern retailing : | HF5429.23 .M46 2004 The guide to franchising / | HF 5437 .L97 2006 Purchasing and supply chain management / | HF 5437 .L97 2006 Purchasing and supply chain management / |
Includes bibliographical references.
Retailing structure and strategy -- Monitoring the environment -- Deciding how to compete: planning for customers and operations -- Implementing retail strategy: retail-mix decisions -- Epilogue.
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