Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Advertising / Frank Jefkins, edited by Daniel Yadin.

By: Contributor(s): Material type: TextTextSeries: The M & E handbook seriesPublication details: Harlow : Prentice Hall, 2000.Edition: 4th edDescription: xxi, 394 p. : ill. ; 22 cmISBN:
  • 0273634356
Subject(s): LOC classification:
  • HF5823 .J43 2000
Contents:
Advertising and the marketing function -- The advertising department -- Types of advertising -- The advertising agency -- Advertising media: Above-the-line -- Advertising media: Below-the-line -- Sales promotion -- Sponsorship -- Direct mail and direct response -- Exhibitions -- Copy writing -- Layout and typography -- Printing processes -- Public relations -- Corporate advertising -- Corporate identity -- Advertising research -- Law and ethics of advertising -- Planning and executing an advertising campaign -- The advertiser and the internet.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5823 .J43 2000 (Browse shelf(Opens below)) C5 Available Z003043
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5823 .J43 2000 (Browse shelf(Opens below)) C4 Available 02620
Books Books Zetech Library - Pioneer Reference Non-fiction HF 5823 .J43 2000 (Browse shelf(Opens below)) C1 Available Z000813
Books Books Zetech Library - Pioneer Reference Non-fiction HF 5823 .J43 2000 (Browse shelf(Opens below)) C2 Available Z000812
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5823 .J43 2000 (Browse shelf(Opens below)) C3 Available Z001431
Browsing Zetech Library - Pioneer shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5718.5.J64 2002 Writing proposals : a rhetoric for managing change / HF 5821.B62 2010 Business communication today / HF 5823 .J43 2000 Advertising / HF 5823 .J43 2000 Advertising / HG4026 .R53 2009 Modern financial management / HG 177 .C53 The Complete Eastern Africa fundraising Handbook/: HG 179 .T95 1995 Personal finance for dummie$ :

Includes index.

Bibliography: p. 230.

Advertising and the marketing function -- The advertising department -- Types of advertising -- The advertising agency -- Advertising media: Above-the-line -- Advertising media: Below-the-line -- Sales promotion -- Sponsorship -- Direct mail and direct response -- Exhibitions -- Copy writing -- Layout and typography -- Printing processes -- Public relations -- Corporate advertising -- Corporate identity -- Advertising research -- Law and ethics of advertising -- Planning and executing an advertising campaign -- The advertiser and the internet.

There are no comments on this title.

to post a comment.