Advertising / Frank Jefkins, edited by Daniel Yadin.
Material type:
TextSeries: The M & E handbook seriesPublication details: Harlow : Prentice Hall, 2000.Edition: 4th edDescription: xxi, 394 p. : ill. ; 22 cmISBN: - 0273634356
- HF5823 .J43 2000
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Zetech Library - Pioneer General Stacks | Non-fiction | HF 5823 .J43 2000 (Browse shelf(Opens below)) | C5 | Available | Z003043 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF 5823 .J43 2000 (Browse shelf(Opens below)) | C4 | Available | 02620 | ||
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Zetech Library - Pioneer Reference | Non-fiction | HF 5823 .J43 2000 (Browse shelf(Opens below)) | C1 | Available | Z000813 | ||
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Zetech Library - Pioneer Reference | Non-fiction | HF 5823 .J43 2000 (Browse shelf(Opens below)) | C2 | Available | Z000812 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF 5823 .J43 2000 (Browse shelf(Opens below)) | C3 | Available | Z001431 |
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No cover image available No cover image available | ||
| HF 5821.B62 2010 Business communication today / | HF5823.B387 2009 Advertising and promotion : | HF5823 .B637 2012 Advertising and promotion : | HF 5823 .J43 2000 Advertising / | HF 5823 .J43 2000 Advertising / | HG4026 .M26 1990 A textbook of financial management / | HG 4026 .R3 1975 Financial management in co-operative enterprises/ |
Includes index.
Bibliography: p. 230.
Advertising and the marketing function -- The advertising department -- Types of advertising -- The advertising agency -- Advertising media: Above-the-line -- Advertising media: Below-the-line -- Sales promotion -- Sponsorship -- Direct mail and direct response -- Exhibitions -- Copy writing -- Layout and typography -- Printing processes -- Public relations -- Corporate advertising -- Corporate identity -- Advertising research -- Law and ethics of advertising -- Planning and executing an advertising campaign -- The advertiser and the internet.
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