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Advertising / Frank Jefkins, edited by Daniel Yadin.

By: Contributor(s): Material type: TextTextSeries: The M & E handbook seriesPublication details: Harlow : Prentice Hall, 2000.Edition: 4th edDescription: xxi, 394 p. : ill. ; 22 cmISBN:
  • 0273634356
Subject(s): LOC classification:
  • HF5823 .J43 2000
Contents:
Advertising and the marketing function -- The advertising department -- Types of advertising -- The advertising agency -- Advertising media: Above-the-line -- Advertising media: Below-the-line -- Sales promotion -- Sponsorship -- Direct mail and direct response -- Exhibitions -- Copy writing -- Layout and typography -- Printing processes -- Public relations -- Corporate advertising -- Corporate identity -- Advertising research -- Law and ethics of advertising -- Planning and executing an advertising campaign -- The advertiser and the internet.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5823 .J43 2000 (Browse shelf(Opens below)) C5 Available Z003043
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5823 .J43 2000 (Browse shelf(Opens below)) C4 Available 02620
Books Books Zetech Library - Pioneer Reference Non-fiction HF 5823 .J43 2000 (Browse shelf(Opens below)) C1 Available Z000813
Books Books Zetech Library - Pioneer Reference Non-fiction HF 5823 .J43 2000 (Browse shelf(Opens below)) C2 Available Z000812
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5823 .J43 2000 (Browse shelf(Opens below)) C3 Available Z001431

Includes index.

Bibliography: p. 230.

Advertising and the marketing function -- The advertising department -- Types of advertising -- The advertising agency -- Advertising media: Above-the-line -- Advertising media: Below-the-line -- Sales promotion -- Sponsorship -- Direct mail and direct response -- Exhibitions -- Copy writing -- Layout and typography -- Printing processes -- Public relations -- Corporate advertising -- Corporate identity -- Advertising research -- Law and ethics of advertising -- Planning and executing an advertising campaign -- The advertiser and the internet.

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