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Marketing : a practical approach / Peter Rix.

By: Material type: TextTextPublication details: Boston : McGraw Hill, c2007.Edition: 6th edDescription: xxvii, 587 p. : ill. ; 24 cmISBN:
  • 9780074717516
  • 0074717510
Subject(s): LOC classification:
  • HF5415 .R5 2007
Contents:
The field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation, targeting and positioning -- Understanding the consumer market -- Understanding the business market -- The international market -- Product planning and development -- Product-management strategies -- Services marketing strategies -- Pricing strategies -- Distribution strategies -- Retailing and wholesaling -- The promotional program -- Strategic planning -- Marketing metrics -- Marketing-cost analysis.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415 .R5 2007 (Browse shelf(Opens below)) C.3 Available Z007784
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415 .R5 2007 (Browse shelf(Opens below)) C.1 Available Z006075
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415 .R5 2007 (Browse shelf(Opens below)) C.2 Available Z006076
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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HF 5415 .P75 2012 Marketing Principles / HF5415 .R5 2004 Marketing : HF5415 .R5 2007 Marketing : HF5415 .R5 2007 Marketing : HF5415.R5 2011 Marketing : HF 5415 .R59 1995 Instructor's resource Manual to Accompany : HF5415 .S59 2009 Consumer behaviour :

Includes bibliographical references.

The field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation, targeting and positioning -- Understanding the consumer market -- Understanding the business market -- The international market -- Product planning and development -- Product-management strategies -- Services marketing strategies -- Pricing strategies -- Distribution strategies -- Retailing and wholesaling -- The promotional program -- Strategic planning -- Marketing metrics -- Marketing-cost analysis.

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