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Strategic planning and performance : develop and measure a winning strategy / Graham Kenny.

By: Material type: TextTextPublication details: Boston, MA : Elsevier, c2005Edition: 1st edDescription: xiv, 264 p. : illISBN:
  • 07050663839
  • 9780750663830
LOC classification:
  • HD30.28 .K46 2005
Contents:
New ways of thinking -- Your foundation stones -- At the cutting edge -- It's wise to analyze-strategically -- Where are you going? -- The fatal flaw -- Doing what you do better -- Why diversification is not a strategy -- Avoiding naive strategy -- Tracking strategy in real time -- The need for action -- Outside looking in -- Strategic versus operational plans: is there a difference and does it matter? -- Involving a board in strategic planning -- Competitive advantage along value chains.
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New ways of thinking -- Your foundation stones -- At the cutting edge -- It's wise to analyze-strategically -- Where are you going? -- The fatal flaw -- Doing what you do better -- Why diversification is not a strategy -- Avoiding naive strategy -- Tracking strategy in real time -- The need for action -- Outside looking in -- Strategic versus operational plans: is there a difference and does it matter? -- Involving a board in strategic planning -- Competitive advantage along value chains.

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