Marketing research : measurement and method a text with cases / Donald S. Tull.
Material type: TextPublication details: London : Macmillan, c1980.Edition: 2nd edDescription: xvii,796p. : ill. ; 22 cmISBN:- 002421760
- 0029796407
- HF5415.2 .T83 1980
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.2.T83 1980 (Browse shelf(Opens below)) | C.1 | Available | Z007257 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
No cover image available No cover image available No cover image available | ||||||||
HF5415.2.M326 2006 Market opportunity analysis : | HF5415.2 .M35585 2006 The marketing research guide / | HF5415.2 .M393 2005 Sales forecasting management : | HF5415.2.T83 1980 Marketing research : | HF 5415.2 .Z54 2000 Exploring marketing research / | HF 5415.2 .Z54 2003 Exploring marketing research / | HF5415.2.Z54 2007 Marketing research / |
Includes Index
Marketing research and decision making -- Research design -- Value and cost of information -- Secondary data -- Survey research, panels, and ex post facto research -- Experimentation -- Measurement and research: Concepts of measurement -- Measurement and research: Questionnaire design -- Measurement and research: Attitude scales -- Measurement and research: Observation, depth interviews, and projective techniques -- Sampling and research: The sampling process -- Sampling and research: Determining sample size -- Analysis of data: Data reduction -- Analysis of data: Statistical techniques -- Problem identification research: Market segmentation, market potential, market share, and sales analysis -- Problem identification research: Sales forecasting -- Problem solution research: Product and pricing research -- Problem solution research : Promotion and distribution research -- The control, evaluation, and reporting of marketing research -- Ethical issues in marketing research.
There are no comments on this title.