The experience economy / B. Joseph Pine II, James H. Gilmore.
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TextPublication details: Boston, Mass. : Harvard Business Review Press, c2011.Edition: Updated edDescription: xxvii, 359 p. : ill. ; 21 cmISBN: - 9781422161975 (alk. paper)
- 1422161978 (alk. paper)
- HF5415.15 .P56 2011
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - TRC Reference | Non-fiction | HF 5415.15 .P56 2011 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z007321 |
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| HF5415.13.M35224 2013 Marketing management / | HF 5415.13 .S24 2009 Marketing simplified / | HF5415.15 .E43 2011 Strategic brand management / | HF 5415.15 .P56 2011 The experience economy / | HF5415.153 .C72 2011 New products management / | HF5415.2 .H3 2010 Essentials of marketing research / | HF5415.5 .H2897 2010 Customer service : |
Rev. ed. of: The experience economy : work is theatre & every business a stage. 1999.
Includes bibliographical references and index.
Welcome to the experience economy--Setting the stage--The show must go on--Get your act together--Experiencing less sacrifice--Work is a theatre--Performing to form--Now act your part--The customer is the product--Finding your role in the world.
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