Consumer behaviour in tourism / John Swarbrooke and Susan Horner.
Material type: TextPublication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007.Edition: 2nd edDescription: ix, 428 p. : ill. ; 25 cmISBN:- 0750667354 (pbk.)
- 9780750667357 (pbk.)
- 658.8342 22
- G155.A1 S88 2007
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | G155.A1S88 2007 (Browse shelf(Opens below)) | C1 | Available | Z007394 |
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G155 .A1P76 1990 Progress in tourism, recreation and hospitality management / | G155 .A1P76 1990 Progress in tourism, recreation and hospitality management / | G155 .A1 S56 2008 HRM in Hotel and Tourism Industry: | G155.A1S88 2007 Consumer behaviour in tourism / | G 155 .A1T5892 2008 Tourism : principles and practice / | G 155 .A1T5892 2008 Tourism : principles and practice / | G 155 .A1T5892 2008 Tourism : principles and practice / |
Previous ed.: 1999.
Includes bibliographical references (p. [417]-423) and index.
Part 1: context -- Part 2: the purchase-decision process -- Part 3: typologies of tourist behaviour -- Part 4: tourism demand and markets -- Part 5: consumer behaviour and marketing -- Part 6: topical issues in consumer behaviour -- Part 7: conclusions and future -- Part 8: case studies.
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