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Retail management : a strategic approach / Barry Berman, Joel R. Evans.

By: Contributor(s): Material type: TextTextPublication details: New York : Macmillan ; London : Collier Macmillan, c1989.Edition: 4th edDescription: xxiv, 679 p., [12] leaves of plates : ill. (some col.) ; 26 cmISBN:
  • 0023086416
Subject(s): LOC classification:
  • HF5429 .B45 1989
Contents:
An introduction to retailing -- Strategic planning in retailing: owning or managing a business -- Retail institutions by ownership -- Retail institutions by retail strategy -- Identifying and understanding consumers -- Marketing research in retailing -- Trading area analysis -- Site selection -- Retail organization and human resource management -- Operations management -- Buying and handling merchandise -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a store image -- Promotional strategy.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5429 .B45 1989 (Browse shelf(Opens below)) C.1 Available Z007527
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5418.13 .K64 1994 Marketing management : HF5418.13 .K64 1994 Marketing management : HF5429 .A53 1993 Retailing : HF5429 .B45 1989 Retail management : HF 5429 .B45 1992 Retail management : HF5429.B45 1995 Retail management : HF5429 .C6 1996 Retail management /

Includes bibliographies and indexes.

An introduction to retailing -- Strategic planning in retailing: owning or managing a business -- Retail institutions by ownership -- Retail institutions by retail strategy -- Identifying and understanding consumers -- Marketing research in retailing -- Trading area analysis -- Site selection -- Retail organization and human resource management -- Operations management -- Buying and handling merchandise -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a store image -- Promotional strategy.

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