Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Material type: TextPublication details: New York : Macmillan ; London : Collier Macmillan, c1989.Edition: 4th edDescription: xxiv, 679 p., [12] leaves of plates : ill. (some col.) ; 26 cmISBN:- 0023086416
- HF5429 .B45 1989
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5429 .B45 1989 (Browse shelf(Opens below)) | C.1 | Available | Z007527 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5418.13 .K64 1994 Marketing management : | HF5418.13 .K64 1994 Marketing management : | HF5429 .A53 1993 Retailing : | HF5429 .B45 1989 Retail management : | HF 5429 .B45 1992 Retail management : | HF5429.B45 1995 Retail management : | HF5429 .C6 1996 Retail management / |
Includes bibliographies and indexes.
An introduction to retailing -- Strategic planning in retailing: owning or managing a business -- Retail institutions by ownership -- Retail institutions by retail strategy -- Identifying and understanding consumers -- Marketing research in retailing -- Trading area analysis -- Site selection -- Retail organization and human resource management -- Operations management -- Buying and handling merchandise -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a store image -- Promotional strategy.
There are no comments on this title.