Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN: - 0072536764 (alk. paper)
- 0071214380 (international : alk. paper)
- HF5823 .B387 2004
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Zetech Library - TRC General Stacks | Non-fiction | HF 5823 .B387 2004 (Browse shelf(Opens below)) | C.1 | Available | Z007654 |
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| HF 5726 .S55 1989 Skills for sucess: the experts show the way/ | HF 5801 .L56 2010 Intergrated marketing communications / | HF 5823 .B387 1998 Advertising and Promotion : an integrated marketing communications perspective / | HF 5823 .B387 2004 Advertising and promotion : | HF5823.B387 2007 Advertising and promotion : | HF5823.B387 2007 Advertising and promotion : | HF5823.B387 2009 Advertising and promotion : |
Includes bibliographical references (p. EN1-EN25) and index.
Introduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring, Evaluation, and control -- Special topics and perspectives.
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