Consumer behavior: Mike R. Solomon. buying, having, and being
Material type: TextEdition: 8th editionDescription: 720 p.: ill. ; 26cmISBN:- 9780134129938 (student edition)
- 658.8/342 23
- HF5415.32 .S6 2009
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.32 .S6 2009 (Browse shelf(Opens below)) | Available | Z007707 |
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HF 5415.3 .B73 2018 Questionnaire desigh: How to plan, structure and write survey material for effective market research/ | HF5415.32 .S35 1987 Consumer behavior / | HF 5415.32 .S6 1996 Consumer behavior : | HF 5415.32 .S6 2009 Consumer behavior: | HF5415.32 .S93 2019 Social media data mining and analytics / | HF5415.33.E85 S65 2004 Consumer behaviour : | HF5415.33.E85S65 2006 Consumer behaviour : |
Includes bibliographical references and index.
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
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