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Consumer behavior: Mike R. Solomon. buying, having, and being

By: Material type: TextTextEdition: 8th editionDescription: 720 p.: ill. ; 26cmISBN:
  • 9780134129938 (student edition)
Subject(s): DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.32 .S6 2009
Contents:
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.32 .S6 2009 (Browse shelf(Opens below)) Available Z007707
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.3 .B73 2018 Questionnaire desigh: How to plan, structure and write survey material for effective market research/ HF5415.32 .S35 1987 Consumer behavior / HF 5415.32 .S6 1996 Consumer behavior : HF 5415.32 .S6 2009 Consumer behavior: HF5415.32 .S93 2019 Social media data mining and analytics / HF5415.33.E85 S65 2004 Consumer behaviour : HF5415.33.E85S65 2006 Consumer behaviour :

Includes bibliographical references and index.

Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.

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