Exploring marketing research / William G. Zikmund.
Material type: TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 7th edDescription: xxxiii, 812 p. : ill. (some col.) ; 29 cmISBN:- 0030262186
- HF5415.2 .Z54 2000
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HF5415.2 .M35585 2006 The marketing research guide / | HF5415.2 .M393 2005 Sales forecasting management : | HF5415.2.T83 1980 Marketing research : | HF 5415.2 .Z54 2000 Exploring marketing research / | HF 5415.2 .Z54 2003 Exploring marketing research / | HF5415.2.Z54 2007 Marketing research / | HF5415.2.Z54 2007 Marketing research / |
Includes bibliographical references (p. [797]-804) and index.
Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation.
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