Media communication : an introduction to theory and process / James Watson.
Material type: TextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008.Edition: 3rd edDescription: xx, 452 p. : ill. ; 24 cmISBN:- 0230535496 (alk. paper)
- 9780230535497 (alk. paper)
- P90 .W29 2008
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Pioneer General Stacks | Non-fiction | P 90 .W29 2008 (Browse shelf(Opens below)) | C2 | Available | 00908 | ||
Books | Zetech Library - Pioneer General Stacks | Non-fiction | P 90 .W29 2008 (Browse shelf(Opens below)) | C3 | Checked out | 29/11/2013 | 00909 | |
Books | Zetech Library - TRC General Stacks | Non-fiction | P 90 .W29 2008 (Browse shelf(Opens below)) | C1 | Available | Z000907 |
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Includes bibliographical references (p. 409-419) and index.
Studying the media -- Setting the scene media in context -- The language of study -- The audience for media perspective in use and response -- Media in society purpose and performance -- The news gates agendas and values -- Narrative the media as storytellers -- The practice of media pressure and constraints -- The global arena issues of dominance and control -- Network communication visions and realities -- Research as exploration and development -- 21st century perspectives -- Concluding remarks.
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