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Media communication : an introduction to theory and process / James Watson.

By: Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008.Edition: 3rd edDescription: xx, 452 p. : ill. ; 24 cmISBN:
  • 0230535496 (alk. paper)
  • 9780230535497 (alk. paper)
Subject(s): LOC classification:
  • P90 .W29 2008
Online resources:
Contents:
Studying the media -- Setting the scene media in context -- The language of study -- The audience for media perspective in use and response -- Media in society purpose and performance -- The news gates agendas and values -- Narrative the media as storytellers -- The practice of media pressure and constraints -- The global arena issues of dominance and control -- Network communication visions and realities -- Research as exploration and development -- 21st century perspectives -- Concluding remarks.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction P 90 .W29 2008 (Browse shelf(Opens below)) C2 Available 00908
Books Books Zetech Library - Pioneer General Stacks Non-fiction P 90 .W29 2008 (Browse shelf(Opens below)) C3 Checked out 29/11/2013 00909
Books Books Zetech Library - TRC General Stacks Non-fiction P 90 .W29 2008 (Browse shelf(Opens below)) C1 Available Z000907
Browsing Zetech Library - Pioneer shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
P 90 .S7 1997 Media: P90 .S787 2009 Mastering communication / P 90 .W29 2008 Media communication : P 90 .W29 2008 Media communication : P92.A76 B29 2000 Newmedia.com.au : P92.A76 B29 2000 Newmedia.com.au : P92.A76 B29 2000 Newmedia.com.au :

Includes bibliographical references (p. 409-419) and index.

Studying the media -- Setting the scene media in context -- The language of study -- The audience for media perspective in use and response -- Media in society purpose and performance -- The news gates agendas and values -- Narrative the media as storytellers -- The practice of media pressure and constraints -- The global arena issues of dominance and control -- Network communication visions and realities -- Research as exploration and development -- 21st century perspectives -- Concluding remarks.

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