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Consumer behavior : buying, having, and being / Michael R. Solomon.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1996.Edition: 3rd edDescription: xxii, 682 p. : col. ill. ; 27 cmISBN: - 013365768X
- 013367939X (pbk.)
- HF5415.32 .S6 1996
Contents:
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - TRC General Stacks | Non-fiction | HF 5415.32 .S6 1996 (Browse shelf(Opens below)) | C.1 | Available | Z007845 |
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| HF5415.2 .Z54 2010 Exploring marketing research / | HF 5415.3 .B73 2018 Questionnaire desigh: How to plan, structure and write survey material for effective market research/ | HF5415.32 .S35 1987 Consumer behavior / | HF 5415.32 .S6 1996 Consumer behavior : | HF 5415.32 .S6 2009 Consumer behavior: | HF5415.32 .S93 2019 Social media data mining and analytics / | HF5415.33.E85 S65 2004 Consumer behaviour : |
Includes bibliographical references and index.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
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