Strategic management and competitive advantage : concepts and cases / Jay B. Barney & William S. Hesterly.
Material type:
TextPublication details: Harlow, England : Pearson, c2019.Edition: 6th edDescription: 390p. : col.ill. ; 25 cmISBN: - 9781292258041
- HD30.28 .B37 2019
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Zetech Library - TRC General Stacks | Non-fiction | HD30.28 .B37 2019 (Browse shelf(Opens below)) | C.3 | Available | Z010877 | ||
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Zetech Library - TRC Reference | Reference | HD30.28 .B37 2019 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z009081 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HD30.28 .B37 2019 (Browse shelf(Opens below)) | C.2 | Available | Z009082 |
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| HD30.25 .W384 2011 Quantitative methods for business / | HD30.25 .W384 2011 Quantitative methods for business / | HD30.25 .W384 2011 Quantitative methods for business / | HD30.28 .B37 2019 Strategic management and competitive advantage : concepts and cases / | HD30.28 .B37 2019 Strategic management and competitive advantage : concepts and cases / | HD30.28 .B456 2008 Strategic management : | HD30.28 .B456 2008 Strategic management : |
Includes index.
What is strategy and the strategic management process? -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Cost leadership -- Product differentiation -- Flexibility and real options -- Vertical integration -- Corporate diversification -- Organizing to implement corporate diversification -- Strategic alliances -- Mergers and acquisitions.
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