Hospitality marketing : an introduction / David Bowie and Francis Buttle.
Material type:
TextPublication details: Amsterdam : Elsevier, 2004.Description: 350p. ; 24 cmISBN: - 9780750652452
- TX911.3.M3 .B69 2004
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Zetech Library - TRC General Stacks | Non-fiction | TX911.3.M3 .B69 2004 (Browse shelf(Opens below)) | C.1 | Available | Replaced by Kyalo Caroline | Z007374 |
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| TX911.3 .M27 W35 1999 Introduction to hospitality / | TX 911.3 .M273M4 2007 The business of hotels / | TX 911.3 .M3 2001 Hospitality and travel marketing / | TX911.3.M3 .B69 2004 Hospitality marketing : an introduction / | TX 911.3.M3 K68 2006 Marketing for hospitality and tourism / | TX 911.3.M3 K68 2006 Marketing for hospitality and tourism / | TX 911.3.M3 N445 2002 Marketing and sales strategies for hotels and travel trade / |
Includes bibliographical references and index.
Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing the service processes -- Managing the customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning.
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